China Pier Business Profile

Directly above the waters at Mariner’s cove, A very high profile area in Queensland, Australia.

PROFILE OF CHINAHOUSE AND BRANCHES

Chinahouse and Branches operates two of Queensland’s most successful Chinese restaurants, “Chinahouse Seafood Restaurant” in the heart of Brisbane’s Chinatown Mall, and “Chinapier Seafood Restaurant”, located directly above the waters at Mariner’s cove.

Both restaurants have developed a fine reputation amongst locals and tourists alike for the consistently good, award-winning Chinese cuisine. The décor complements the dining experience with comfortable and relaxed surroundings.

Established in 1994, Chinahouse and Branches’ strives to become the leader of Chinese restaurant service market in Queensland by providing best quality authentic Chinese food in Brisbane’s Chinatown area and Main Beach of Gold Coast; It has seen and played a role with increasing tourist markets in Queensland.

Chinahouse and Branches’, through the operation of its two Chinese restaurants in the Brisbane and Gold Coast region, targets Asian tourists, packaged tours and the local population as its main target customers.

Services provided ranges from Traditional Yum Cha experience to simple family A La Carte Meals; organization of weddings and both company/private parties; and to the offering of special packaged meals for tours and schools excursions. Both these restaurants offer quality food in affordable and competitive prices, prompt and efficient service within a clean and enjoyable environment.

The “Chinahouse Seafood Restaurant” is conveniently located on the second floor building in the heart of the well known Chinatown Mall of Brisbane. With the continuous growth of tourism in Queensland, Brisbane’s Chinatown has become a vital tourist visiting spot and has authentic pedestrian movement counts of 26 million per year.

With the grand opening of Chinahouse being dated back to 1994, the restaurant itself has already established itself as one of the most well known icons within the local community and as grown to become a vital part of the mall itself.

A more recent development of Chinahouse and Branches’ saw the opening of “Chinapier Seafood Restaurant”. Located directly above the board waters of Mariner’s Cove, it is surrounded by world famous establishment including the Fisherman’s Wharf, Mariner’s Mirage, Sheraton Mirage Hotel and Seaworld Theme Park of Australia.

Providing not only top quality traditional Chinese cuisines, Chinapier offers all of its customers to dine beside a beautiful sea view with private dinning room also available upon early request.

Innovative and intensive advertising and promotional campaigns have been developed in English tourist magazines, various Chinese newspapers and on the World Wide Web to gain access to customers.

This strategy has continued to support the positioning of the two restaurants and has proved invaluable in attracting new customers and retaining our existing regular clientele.